What are the various advertising method to help your business?
We offer you a Series of marketing solutions we our systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc.
Our advertising solution includes designs and placement of an ads in strategy medium such as newspapers, direct mail, flyer & brochure distribution and of course the Internet. Advertising is the largest expense of most marketing plans. With our services, we will maximize your every dollar spent to gain much more returns with our carefully planned marketing campaign.
Think of the marketing as a cake, the cake contains slices of ingredient such as advertising, market research, marketing planning and etc…
Advertising only equals one piece of the cake in the whole strategy. But all sections must not only work independently but also together to achieve the ultimate goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that a businesses does to close the gap between their company and consumer.
We followed Singapore's guideline on advertising very carefully!
1. Legality
1.1 Advertisements should not contain anything that is illegal or might incite anyone
to break the law. Nor should they appear to condone or lighten the gravity of
illegal activities.
1.2 Advertisements should not contain anything that contravenes the ethical code
of recognised professional bodies in Singapore.
2. Decency
2.1 Advertisements should not contain anything that is offensive to the standards
of decency prevailing among those who are likely to be exposed to them.
3. Honesty
3.1 Advertisements should not abuse the trust of the consumer or exploit his lack
of experience, expertise or knowledge.
4. Fear, superstition, violence
4.1 Advertisements should not without justifiable reason play on fear. Advertisers
may use an appeal to fear to encourage prudent behaviour provided such use
is not disproportionate to the risk.
4.2 Advertisements should not exploit the superstitious.
4.3 Advertisements should not contain anything that might lead or lend support to
acts of violence and anti-social behaviour, nor should they appear to condone
or lighten the gravity of such acts.
5. Truthful presentation
5.1 Advertisements should not mislead in any way by inaccuracy, ambiguity,
exaggeration, omission or otherwise. More specifically, advertisements should
not:
(a) Misrepresent any matter likely to influence consumers' attitude to any product,
advertiser, or promoter;
(b) Misrepresent any information to mislead consumers into believing any matter
that is not true, such as the source of the product, quality of the product,
obligation (or non-obligation) in using a trial product, and others;
(c) Mislead consumers about the price of goods or services;
(d) Underestimate the actual total price to be paid;
(e) Mislead consumers to overestimate the value or mislead consumers regarding
the conditions on the terms of payment such as hire purchase, leasing,
instalment sales and credit sales; or
(f) Mislead consumers regarding the terms of guarantee, delivery, exchange, return,
repair and maintenance; and mislead consumers regarding the extent of benefits
for charitable causes.
5.2 If a presentation (such as a speech, documentary and newsreel) is substantially
an advertisement, it should be clearly stated as an advertisement.
5.3 Claims
(a) Advertisements should not misuse research results or quotations from technical
and scientific publications.
(b) Statistics should not be so presented as to imply a greater validity than they
really have.
(c) Scientific terms should not be misused; scientific jargon and irrelevancies should
not be used to make claims appear to have any scientific basis which they do
not possess.
ii. THE CODE OF ADVERTISING PRACTICES
1. Preamble
1.1 All advertisements should be legal, decent, honest, and truthful.
1.2 All advertisements should be prepared with a sense of responsibility to the
consumer and society.
1.3 All advertisements should conform to the principles of fair competition
generally accepted in business, including:
(a) Non-denigration;
(b) Non-exploitation of goodwill;
(c) Non-imitation.
1.4 All advertisements shall not subvert the shared values in Singapore's society
including:
(a) Nation before community and society above self;
(b) Family as the basic unit of society;
(c) Community support and respect for the individual;
(d) Consensus, not conflict; and
(e) Racial and religious harmony.
1.5 All advertisements shall not subvert Singapore's family values of:
(a) Love, care, and concern;
(b) Mutual respect;
(c) Filial responsibility;
(d) Commitment; and
(e) Communication.
1.6 No advertisement should bring advertising into disrepute or reduce confidence
in it as a service to industry and to the public.
1.7 This Code shall not intentionally suppress free and vigorous competition.
1.8 This Code shall protect the rights of consumers.
Source taken from http://www.case.org.sg/downloads/asas/SCAP%202008.pdf on 28 March 2014.
